Comprehensive Cases. In order to keep pace with today’s ever-changing global business world, all of the comprehensive cases are current and feature examples and businesses that students are likely to be familiar with. Examples include: • An Ethics Role-Playing Case: Stockholders versus Stakeholders (Global/Sri Lanka) • Blackberry in International Markets (Global/Middle East) • Google’s Orkut in Brazil: What’s So Social About it? (Brazil) • MTV Networks: The Arabian Challenge (Saudi Arabia) • Alibaba in 2011: Competing in China and Beyond • Carrefour’s Misadventure in Russia • Walmart’s Expansion in Africa • Evaluating the Chrysler-Fiat Auto Alliance in 2012 (Italy/U.S./Global) • Foreign Investment in Chinese Banking Sector: HR Challenges (China) • Indra Nooyi: A Transcultural Leader (India/Global) • Mahindra and Mahindra (B): An Emerging Global Giant? (India) • After the Breakup: The Troubled Alliance Between Volkswagen and Suzuki (Germany/Japan) Integrative Section: There are two new comprehensive cases in the Integrative section that are exciting because they cover topics from throughout the book: Mahindra and Mahindra, an “emerging” giant, and the Volkswagen-Suzuki breakup. In addition, the popular Integrative Term Project has been retained. New, Updated, and Revised Comparative Management in Focus sections provide an in-depth, comparative application of chapter topics from a broad range of specific countries or regions.
Free PDF ebooks (user's guide, manuals, sheets) about Deresky international management 8th edition ready for download.
• Comprehensive cases: Eleven of the 12 comprehensive cases are new and current; one is a popular one from the seventh edition. The case selection provides increased coverage of emerging markets and high-technology companies. A range of topics and geographic locations is included, as well as an interactive Ethics Role Playing Case. • New Comprehensive Cases in Eighth Edition 1. An Ethics Role-Playing Case: Stockholders versus Stakeholders (Global/Sri Lanka) 2.
Blackberry in International Markets (Global/Middle East) 3. Google’s Orkut in Brazil: What’s So Social About it? MTV Networks: The Arabian Challenge (Saudi Arabia) 5. Alibaba in 2011: Competing in China and Beyond 6. De Roms Para Kawaks 1.59. Trey Songz Intermission 1 And 2.
Carrefour’s Misadventure in Russia 7. Walmart’s Expansion in Africa 8. Evaluating the Chrysler-Fiat Auto Alliance in 2012 (Italy/U.S./Global) 9. Foreign Investment in Chinese Banking Sector: HR Challenges (China) 10. Indra Nooyi: A Transcultural Leader (India/Global) 11. Mahindra and Mahindra (B): An Emerging Global Giant?
After the Breakup: The Troubled Alliance Between Volkswagen and Suzuki (Germany/Japan) • Integrative Section: There are two new comprehensive cases in the Integrative section that are exciting because they cover topics from throughout the book: Mahindra and Mahindra, an “emerging” giant, and the Volkswagen-Suzuki breakup. In addition, the popular Integrative Term Project has been retained. • A new feature box called “Under the Lens” has been added–one or two in each chapter. This feature gives an in-depth look at important aspects of the chapter subjects, including, for example, “Doing Business in Brazil,” “How Feng Shui Affects Business,” “Negotiations and Decisions to Save the Eurozone System,” and “How SMEs Can Internationalize.” • Maps added throughout. • Chapter-Opening Profiles: Nine of the 11 Opening Profiles are new, keeping two favorites. Examples are “The Globalization of Risk,” and “The Impact of Social Media on Global Business.” • Chapter-Ending Cases: There are eight new chapter-ending cases, keeping three favorites.
Examples are “Apple’s IPhone — Not ‘Made in America,’” and “Facebook’s Continued Negotiations in China.” • All of the “Comparative Management in Focus” sections have been revised and updated. These provide in-depth comparative applications of chapter topics in a broad range of specific countries or regions.
International Management Managing Across Borders and Cultures TEXT AND CASES EIGHTH EDITION Helen Deresky International Management Deresky EIGHTH EDITION. Chapter 1: International Management. PDF File (.pdf), Text File. Managing Across Border (7th Edition) by Helen Deresky.
• All of the “Management in Action” boxes have been replaced or updated. • New coverage of the global economic crisis and its effects on strategy has been added throughout the eighth edition. • Updated coverage of developments in globalization and its growing nationalist backlash. • Expanded and updated coverage of management issues regarding emerging market economies–in particular China, India, Brazil, and Russia. • Expanded section on strategies for emerging markets. • Added and expanded sections on small businesses and strategies for SMEs.
• Expanded sections on “born global” companies and on strategy models. • NEW research data added on expatriate assignments and relocation. Chapter-by-Chapter Changes: • Chapter 1 has been revised and updated to reflect developments and events in global business.